Initiative encourages America's youth to 'think health' at onset of the New Year by artistically depicting good lifestyle choices; prize package rife with healthy living tools
NOVATO, Calif. and San Diego, Calif., January 3, 2006
- Fitwize 4 Kids (www.fitwize4kids.com),
America's fastest growing chain of fitness centers specifically designed
to foster kids' health education, physical activity and nutrition awareness,
and two-time bodybuilding champion and kids' health advocate Merilee A.
Kern, MBA, Author of the ground-breaking children's book It's Not Your
Fault That You're Overweight - A Story of Enlightenment, Empowerment and
Accomplishment for Overweight and Obese Kids (www.notfault.com),
today announced a call for entries for their joint 2006 "Heart-Smart Art
Contest" initiative intended to get elementary and middle-school age children
off to a healthy start in 2006.
Fitwize 4 Kids founder and CEO Warren Gendel notes, "Fitwize 4 Kids' fundamental mission is to enhance our kids' collective understanding of how to make wise lifestyle choices, and to instill the motivation and desire to get - and stay - on a healthy track throughout their lifetime. Ms. Kern's new children's book is a fantastic tool in working toward this end, and we're extremely pleased to partner with her to champion the health of our nation's youth."
Kern's book It's Not Your Fault That You're Overweight is an empathetic and endearing fictional tale that portrays how America's kids have been "culturally programmed" into obesity, while also depicting tactical ways kids can make healthy lifestyle changes - and, in doing so, the rewards that will ensue. This ground-breaking book, which features illustrations by esteemed artist Jerry DeCrotie, is an inspirational book of book of hope that spotlights a representative overweight child who, by better understanding society's many pressures and influences as well as the importance of living healthfully, achieved his goal of living a healthier, happier life. The Boys' and Girls' edition paperback for 8-13-year olds as well as the gender-specific Coloring & Activity E-Book adaptations for children ages 7 and under can be purchased online via www.notfault.com.
Full "Heart Smart Art" contest rules and details can be accessed online at www.notfault.com/artcontest.html.
About Fitwize 4 Kids Founded in 2005, Fitwize 4 Kids is the largest and most sophisticated national franchise exclusively dedicated to promoting the health and well-being of our nation's youth. With studios throughout the United States and in Australia, the company's unique approach combines fitness and fun through methods specifically designed for kids ages 6.5 to 15. Fitwize 4 Kids programs increase self-esteem and teach children how to implement proper nutrition and exercise habits in their ever day lives. For franchise information or to find a location near you, visit the company's Web site at www.fitwize4kids.com, email them at email@example.com, or call the corporate office at 1-877-FITWIZE.
About the Author of It's Not Your Fault That You're
Note to Editors: If you would like to receive a free reviewer's hard and/or electronic PDF-formatted copy of this title, please contact Merilee Kern at 858-577-0206 or firstname.lastname@example.org with your format (hard copy or electronic) and edition (boy, girl, or both) preference as well as your shipping information, if required. To access an online zip file containing the front and back cover jacket design, including health expert endorsements, for both editions along with story and illustration excerpts, go to www.notfault.com/NotFaultArt.zip. Additional information, including childhood obesity statistics, can be found at www.notfault.com.